Talk notes | Notion

explain what comtech is to ur HR
great learn how to work with other people/different types of people rather than be comfortable with the same types of people
6 months before applying
Make sure the work we do aligns with our values and advocacy before saying YES. Was it made to make money or engage in a good way?
It's okay to work somewhere that's not totally an NGO, as long as it aligns with your advocacy - you can contribute to your advocacy in many diff ways.

Promote social issues through branding and communications: Choose a social issue aligned with what you're selling
If you know you did something wrong, apologize. It humanizes the brand
Where can freelances get data? they need to give their clients
- Online
- Ideo: design thinking process
Goal vs. creating
- cocreate:
Changing language to something more meaningful and impactful. How to still knock on the door on big corporations?
- Typical mindset of businesses: financial performance > social impact
- financial is connected with sustainability: environmental and social impact to finally convince clients to try out sustainability report and communications
- sustainable thinking in running a business
Communicable design solution: how to convince clients to avoid stereotypical superficial campaigns
- Beyond what normally sells
- Prototyping before starting a campaign (also to see if its effective)
  - Good data to show: post sample photo online and see its penetration and engagement. Make the client understand its impact.
  - Data they can see, understand and relate to be able to convince them
- Educating the client, engaging them, show examples of how other companies did it, visualize it for them, inspire them
How does a creative know their sustainable communication is effective and lets the brand achieve their KPIs
- Problem: no marketing metrics about this
- Do ur own survey..for data